Again in 2011, SORA purchased the company BEBAK together with brand and know-how rights. BEBAK is a well known-brand in Turkey, set up in 1933 with cosmetic products derived from bitter almond such as cream and make-up remover. This brand still leads in its own category the Turkish market and will shortly also start marketing and sales to export markets. Headlined under personal care products, Sora manufactures for men, ladies and kids various items for skin care, baby care and personal hygiene.
Household care items can be referred to as room spreys, furniture and car care, sprey refills and dispensers. Leading brands of Sora are ECI, BEK, SECRET OF LADY, BEBAK, SORA CARE, GARDEN and COOL AIR. Apart from its own brands, Sora also manufactures occasionally for leading retailers and cosmetic companies under their own brand.
With a view to its international sales and marketing vision, participation at fairs such as COSMOPROF BOLOGNA, COSMEETING PARIS, HAIR & BEAUTY FRANKFURT, BEAUTYWORLD DUBAI and COSMOPROF HONG KONG are regularly included on the agenda of Sora. Moreover, membership to key portals such as alibaba.com, turkishexporters.com, add serious value to the supply chain of Sora, which bears all major international quality management certifications within its infrastructure.
A continous progress in vision and quality management enables Sora to set up a future target to bridge in each export market at least one customer with one Sora product in in each segment.